Hanwha Forena, Premium Brand Stands Tall... 'Connection, Expansion' Worked

[K-Construction, New Challenge] Consecutive Reconstruction Orders
Pet Facilities, Fine Dust Reduction Systems, and More

Foreana, the residential brand of Hanwha Corporation's construction division, has been recognized as a premium apartment brand since its launch in 2019. It has established itself as a leading residential brand by being simultaneously selected for the 2023 Real Estate R114 Best Brand TOP8 and the 2023 Dr. Apartment Apartment Brand Power TOP10.

This recognition has translated into project wins. Last month, Hanwha Corporation's construction division secured the construction rights for the reconstruction of Gongdeok Hyundai Apartments in Mapo-gu, Seoul. The project involves building 232 apartment units and auxiliary facilities from basement level 2 to the 20th floor in the Gongdeok-dong area. Additionally, in October, Hanwha was selected as the construction company for the reconstruction of Namseong Apartments in Mullae-dong, Yeongdeungpo, Seoul, where they will build 488 apartment units from basement level 3 to the 28th floor along Gyeongin-ro in Yeongdeungpo-gu. In March, they entered the Gangnam area through the remodeling project of Banpo Prugio near Sinbanpo Station, and last year, they won the remodeling project for Muhak Apartments in Yeomchang, Gangseo-gu, Seoul.

Over the past four years, Foreana has supplied a cumulative total of 43,000 households. In Seoul, Foreana Nowon, Foreana Yeongdeungpo, Foreana Songpa, Foreana Dangsan, and Foreana Singil have established themselves as representative complexes in their respective areas. In Gyeonggi Province, Foreana Kintex, Foreana Gwanggyo, Foreana Buk Suwon, Foreana Suji Dongcheon, Foreana Gwanggyo Sanghyeon, Foreana Yeongheung Forest, Foreana Dongtan Lake Park, and Foreana Ansan Gojan are strengthening their status as new landmarks.

Foreana, which means 'connection' in Swedish, embodies Hanwha Corporation's construction division's commitment to creating a new residential culture through the 'connection between people and space.'

Foretna Seochungju exterior featuring Foretna exterior design

Foreana is enhancing its differentiation through design concepts and product development across the entire residential space. The 'Foreana Exterior,' which reflects the exterior concept, incorporates Foreana's unique design philosophy of 'connected and expanded design' from the apartment entrance to the pilotis, colors, and patterns. The strategy is to increase satisfaction by creating a distinctive image that allows Foreana to be recognized from afar. It includes detailed elements such as 'Foreana Signature Skin' for colors and 'Foreana Face' for gates.

Specialized products symbolizing Foreana are also being developed. A representative example is the 'Foreana EV Air Station,' Korea's first ceiling-type electric vehicle charging system. This system, where the connector descends electrically from the ceiling, can be installed without reducing existing parking spaces, fundamentally solving space shortage issues. It also allows simultaneous charging of up to three vehicles with one charger, enhancing both economy and convenience.

Forena Specialized Design 'Pet Friends Interior'

Foreana has proactively introduced features such as the 'Foreana Pet Friends Park,' a playground for pets, and the specialized design 'Pet Friends Interior,' reflecting the needs of the 15 million pet owners era by managing cleanliness through dedicated washbasins at the unit entrance.

Additionally, Foreana continues to strengthen differentiation by developing new products such as the 'Foreana Blue Air System,' which lowers fine dust concentration using air curtains; 'Foreana Cafe Breeze' for communication; the creative play space 'Foreana Merry Kids Ground'; and 'Foreana Home IoT.'

Hanwha Corporation's construction division is also focusing on strengthening brand design capabilities. The 'Foreana Hair Acceptance' hairdryer storage system was selected for the 2023 Good Design (GD) award. Based on consumer research showing difficulties in organizing and storing daily hair products, this system enables organization through storage alone and enhances convenience by applying a built-in power outlet.

Since 2008, Hanwha Corporation's construction division has been recognized for its design capabilities, having earned a total of 37 GD marks over 15 years. It has also achieved the remarkable feat of simultaneously winning the Red Dot Design Award, the world's largest design award, the global design contest K-Design Award, and the DNA Paris Design Award.