"Capture the 11 Trillion Market"... OLED Becomes the Trend in Gaming Monitors

Samsung D Builds 4 OLED Monitor Lineups
LGD Mass Produces 27-inch and 45-inch Models, Announces 31.5-inch Addition
OLED Monitor Market Share: Samsung Leads with 78.4%
Gaming Monitor Market Expected to Grow to 11 Trillion Won by 2026

The domestic display industry is expanding its lineup of organic light-emitting diode (OLED) gaming monitors. As the global TV demand slump prolongs, OLED monitors have become a new growth engine.

Samsung Display began mass production this month of 31.5-inch ultra-high-definition (UHD) Quantum Dot (QD)-OLED panels. This product is significant as it implements UHD on OLED in the widely used 30-inch range. Along with this, Samsung Display plans to release a 27-inch QD-OLED with a 360Hz refresh rate?the first among self-emitting monitors?next year. With this, Samsung Display will have a total of four OLED monitor lineups: 27-inch, 31.5-inch, 34-inch, and 49-inch.

Samsung Electronics gaming monitor 'Odyssey'.
Photo by Yonhap News

Customer responses to the new products have also been positive. ASUS and Dell unveiled new products equipped with Samsung Display’s new panels at Gamescom in August and TwitchCon in October, respectively. Dell even dubbed its product the "Endgame." On communities like Reddit, gamers praised the 360Hz OLED, saying it is "the most competitive monitor with no rivals" and "close to a perfect display."

LG Display is also accelerating mass production of OLED panels optimized for gaming monitors, in addition to TV panels. Currently, it offers two lineups: 27-inch and 45-inch. The 45-inch product is a bendable type that can curve the screen up to a maximum curvature of 800R (bent to the radius of an 800mm circle), allowing optimization for various game genres. LG Display plans to add new lineups such as 31.5-inch soon to fully launch its monitor business.

OLED’s share in the overall monitor market is only 2.7% this year, amounting to $875.24 million (approximately KRW 1.1553 trillion). However, as games requiring vivid graphics and fast screen transitions increase, demand for gaming monitors equipped with OLED panels is rising. Market research firm Omdia predicts that OLED’s share in the monitor market will grow to 12.1% and $4.92525 billion (approximately KRW 6.5013 trillion) by 2027.

Samsung Display and LG Display are the only companies producing OLED panels for monitors. The competition between these two companies to lead the market is expected to intensify.

Currently, Samsung Display maintains the lead. As of the third quarter of this year, Samsung Display holds an overwhelming 78.4% share of the OLED monitor market, while LG Display accounts for 21.6%. Samsung Display plans to more than double its shipments of QD-OLED panels for monitors next year compared to the previous year, likely widening the market share gap. Omdia estimates that in the fourth quarter, Samsung Display will hold 83.9% and LG Display 16.1% of the market share.