Clean Nara, Reacquires 'Consumer-Centered Management' Certification

On the 8th, at the '2023 Consumer-Centered Management (CCM) Certification Award Ceremony' held at Lotte Hotel Jamsil in Seoul, No Ji-eun, Head of Customer Satisfaction Team at Clean Country, Choi Hyun-soo, CEO, and Choi Sung, Chief Customer Officer (from left), are posing for a commemorative photo.

Clean Nara announced on the 11th that it has been recognized for its customer-centric management activities and has obtained the Consumer-Centered Management (CCM) certification for the second consecutive time.

Clean Nara was selected as a CCM re-certified company at the '2023 CCM Certificate Award Ceremony' held on the 8th at Lotte Hotel Jamsil, Seoul. The CCM certification is a system in which the Korea Consumer Agency evaluates whether all activities performed by a company are organized around the consumer and continuously improved, and the Fair Trade Commission certifies it. The CCM certification can be obtained every two years through evaluations of customer service operations and performance management, VOC system establishment and implementation status, and realization of social value.

Based on its commitment to consumer-centered management, Clean Nara launched the CCM Secretariat in 2021. To systematically operate consumer-centered management at the company-wide level, it establishes annual and mid-term CCM plans. It also built systems such as establishing a CCM management culture, advancing the consumer safety quality management system, and clarifying customer-centered performance management indicators.

The consumer complaint handling process was also improved. In February, it launched an integrated Voice of Customer system and focused on collecting, managing, and analyzing customer feedback received through various channels. It is maximizing customer service satisfaction by strengthening a proactive customer response system and reducing the consumer complaint handling period by half.

A Clean Nara official said, "All employees prioritize consumer-centered management as the top value and are doing their best to provide differentiated customer experiences," adding, "We will continue to expand differentiated customer experience services that impress customers."