Luxury Brands Rank High in Sales
Special Discount Sale on Representative Products by Brand 'Byusseuk Deal'
SSG.com announced on the 11th that it will hold the final "Beauty SSG Sale" event of the year until the 17th and host the 2023 year-end "Beauty Awards," selecting the best-selling cosmetic items of the year.
SSG.com will hold the final "Beauty Ssuk Sale" event of the year from the 11th to the 17th and host the 2023 year-end "Beauty Awards," selecting the best-selling beauty items of the year. [Photo by SSG.com]
In the skincare category, Kiehl's Ultra Facial Cream (cream) and Sulwhasoo Jaum 2-piece set (toner and lotion) were selected as this year's best-selling items. In the makeup category, Hera Black Cushion (base) and Dior Lip Glow (lip) took the top spots, while in the personal care category, Clarins Expecting Mom Cream Set (body care) and Moroccan Oil Treatment (hair care) ranked first in sales by category. In the trendy beauty category, which is highly favored by customers in their 20s and 30s, skincare brands such as IOPE (serum) and Eucerin (eye cream) showed strong performance.
SSG.com selected the top 1 to 3 items in each detailed product category of skincare, makeup, personal care, and trendy beauty based on order volume and sales amount. Most of the top-selling products were from domestic and international luxury brands. They summarized that despite the economic downturn, the year saw an increase in consumers enjoying "small luxuries for themselves."
A year-end beauty promotion will also be held. SSG.com will run "Beauty SSG Deal," offering popular products from luxury beauty brands and trendy beauty brands at special prices. During the event period, a "Today's Recommended Brand" promotion will be held daily, selecting one brand to provide focused discount benefits and SSG.com exclusive gifts. A 7% shopping cart discount coupon will be issued daily on a first-come, first-served basis for purchases over 70,000 KRW, and a 15% SSG Sale discount coupon will also be provided.
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