SK Enmove Releases New Digital Ad Featuring Gong Yoo and Lee Dong-wook

Still cut from the new digital advertisement video of SK Enmove released on the 1st of this month. Photo by SK Enmove

SK Enmove has unveiled a new digital advertisement promoting the value of energy efficiency in collaboration with the lubricant brand ZIC.

From the 1st to the 31st of this month, SK Enmove will showcase the new advertisement and events on its official website, YouTube channel, and ZIC’s official online mall. This follow-up to the advertisement aired since last September is available exclusively online and was produced with an energy-saving awards ceremony concept to celebrate the year-end season.

In the new advertisement, actors Gong Yoo and Lee Dong-wook appear as representative models for ZIC and SK Enmove, cleverly explaining why they deserve the energy-saving award from the perspectives of ZIC and SK Enmove. As in the previous advertisement, the natural ‘Tikita-ka’ (a smooth, flowing conversation) between the two actors clearly expresses the relationship between ZIC and SK Enmove. The new advertisement surpassed 4 million views within 10 days of its release.

Earlier, since September, SK Enmove released an advertisement reflecting its sincere commitment to becoming an energy efficiency company. The structure connects ZIC, which aims to lead the power efficiency market beyond the traditional engine oil market by focusing on lubricants for electric vehicles and thermal management, and SK Enmove, the company behind ZIC, like a M?bius strip centered on energy efficiency. The advertisement video, which surpassed 5 million views within 20 days of release, currently exceeds 14 million views.

Alongside the new digital advertisement, SK Enmove is conducting a customer event until the 24th. The event includes instant-win prizes such as AirPods Max, Apple Watch, and Dyson products through daily draws, as well as story submission and review events. Participants who share their personal energy-saving stories will be entered into a draw to win a MacBook Air M1 (1 winner) or a 50,000 KRW Baedal Minjok gift certificate (50 winners). Additionally, customers who purchase 5L or more of engine oil from the ZIC official mall and write a review after watching the advertisement will receive a 5,000 KRW Baedal Minjok gift certificate.

The advertisement can be viewed on SK Enmove’s official website, YouTube channel, and ZIC’s official online mall. After watching the advertisement video, customers can enter the event on the event page.

An SK Enmove representative said, "We planned this follow-up advertisement to promote SK Enmove’s leap as a future company realizing the value of energy efficiency through ZIC. We have also prepared various events to spend a warm year-end with our customers, so we hope many will participate."