'Sold Out in 10 Seconds: This Product Now Available at CU Stores Nationwide'

Launch Commemorative Promotion Also Underway

CU announced on the 11th that it has officially launched the ‘Manggeureojin Gom Milk Cream Strawberry Sand,’ which caused a sold-out frenzy during its presale on the membership application Pocket CU, at CU stores nationwide.

Last month, CU exclusively introduced a special set on Pocket CU that combined a strawberry sandwich featuring the popular KakaoTalk emoticon character Manggeureojin Gom with a 2024 planner. This product was sold in a limited quantity of 100 units every day at midnight from the 7th of last month to the 4th of this month, and it sold out within 10 seconds each time.

Riding on this popularity, CU has started full-scale sales of the Manggeureojin Gom Strawberry Sandwich at offline CU stores nationwide. Immediately after its release on the 5th, it quickly rose to become the number one seller in the sandwich category.

CU, Manggeureojin Gom Strawberry Sandwich
Photo by BGF Retail

The Manggeureojin Gom Milk Cream Strawberry Sand (3,600 KRW) differs from existing strawberry sandwiches by topping it with two types of cream?milk cream and custard cream?harmoniously blending the refreshing taste of strawberry pulp with the sweetness of the cream.

The main ingredient, strawberries, are of the Seolhyang variety, known for their excellent aroma and sweetness, sourced through a business agreement with Nonsan. In particular, CU maintains consistent quality by receiving strawberries optimized for strawberry sandwich production in terms of size, hardness, and sweetness through the smart farm solution company ‘Permit.’

As a launch promotion, CU is offering a 30% discount when paying with KakaoPay until the end of this month. By combining the Pocket CU subscription coupon discount of 1,080 KRW (30% off the regular price), the telecom discount of 900 KRW (for SKT Woozoo Pass subscribers), and the KakaoPay payment discount of 1,080 KRW (30% off the regular price), customers can purchase the product for a final price as low as 540 KRW.

A BGF Retail official said, "The Manggeureojin Gom Strawberry Sand has upgraded its taste compared to existing products by mixing two types of cream with fresh strawberries, not only in packaging but also in flavor," adding, "We will continue to develop convenient foods using seasonal ingredients to provide consumers with new fun and experiences."