Smore and Snack Package Series
Popular Among Young Consumers for Word-of-Mouth and New Menu Concepts
Mega MGC Coffee announced on the 8th that its six new winter menu items, launched at the end of October, have surpassed a cumulative sales volume of 1.2 million units within just one month.
The new menu includes three winter items with a s'more concept, including frappes, and three white concept items featuring vin chaud. The company explained that the lineup, centered around the highly requested re-releases of the 'S'more Black Cookie Frappe' and the 'Warm Snack Bundle,' has been receiving balanced love from customers.
The S'more Black Cookie Frappe, which maximizes sweetness by adding crispy black cookies to a rich chocolate smoothie, is enhanced with chewy marshmallow jam. The 'S'more Caramel Cookie Frappe,' introduced alongside it, is the second series of the s'more frappes, featuring Lotus cookies with rich caramel.
The 'White Vin Chaud,' a reinterpretation of the popular winter drink vin chaud with Mega MGC Coffee's unique taste and visuals, is flavored with various fruits such as lemon, pomegranate, and white grape, characterized by a high vitamin C content and a sweet yet slightly bitter taste. Along with this, the 'Snow Sangria Ade' was also introduced to enjoy vin chaud as a refreshing ade.
The Warm Snack Bundle, which originally consisted of red bean & cream-filled bungeoppang and walnut ang butter pastries, now includes mini hotteok filled with honey, gaining great popularity on social media (SNS) as a representative K-street food of winter. The 'Choco S'more Cookie,' topped with marshmallows on moist cookies and well-suited for the winter season, has also established itself as a signature seasonal menu item.
A Mega MGC Coffee representative stated, "We plan to continue launching concept menus that satisfy everyone's tastes."
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