"Company Events Are Unpopular" Gen Z Prefers "Overseas + Cash Prize Workshops"

Z Generation Company Workshop Preference Survey
"One Night Two Days Including Weekend is the Worst Workshop"

Generation Z (born in the mid-1990s to early 2000s) prefers 'overseas travel workshops' the most. On the other hand, the worst type of workshop was identified as 'workshops that include weekends and holidays.'

Recently, AI matching recruitment content platform Catch surveyed 2,517 Generation Z job seekers about their willingness to apply to companies that hold annual 1-night, 2-day workshops. As a result, 56% of respondents said they were 'willing to apply,' while 44% said they were 'not willing.'

The most preferred type of workshop among Generation Z was 'overseas travel workshops (44%).' This was followed by 'healing-type workshops such as cultural activities/crafts (42%)' and 'activity-type workshops such as games/recreation (23%).' Other opinions included 'growth-type workshops such as practical training (17%)' and 'exploratory types such as psychological/type tests (12%).'

[Image source=Pixabay]

Conversely, the worst workshop was 'workshops that include weekends and holidays (36%),' ranked first. Next, 'workshops that force participants to perform talent shows (31%)' came in second, followed by 'workshops that require participants to pay out of pocket (16%).' Other types included 'workshops that require mandatory attendance (13%)' and 'long-term workshops lasting more than 1 night and 2 days (4%).'

In particular, many were reluctant to participate in talent shows despite significant prize money. The largest group (24%) said they would only participate if the prize money was 'over 1 million won,' followed by 17% for 'over 500,000 won,' and 14% for 'over 10 million won.' Additionally, 12% said they would not participate even if offered more than that.

Meanwhile, the most preferred workshop prize among Generation Z was 'cash,' overwhelmingly taking first place at 60%. This was followed by 'electronic devices such as AirPods and smartphones' at 14%, and 'annual leave/vacation' and 'home appliances such as refrigerators/dishwashers' at 10% and 9%, respectively.

Kim Jeong-hyun, head of Catch at Jinhaksa, stated, "Since COVID-19, more companies have been holding workshops to promote employee unity and improve work. It is more important than anything else to create meaningful time by preparing activities that help members get closer to each other."