Odi "Changing Online Shopping to Create the Future of E-commerce"

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"We provide stores with ultra-personalized concepts tailored to consumer preferences." The solution presented by CEO Lee Seon-jun of Odi is characterized by adding concept stores to online shopping. To achieve this, generative artificial intelligence (AI) was applied.

Odi took the stage third at the '2023 Next Elevation Demo Day The Beginning,' hosted by startup accelerator Next Elevation at Spigen Hall in Gangnam-gu, Seoul, on the 7th.

Why did Odi introduce generative AI into shopping? CEO Lee said, "As demand for personalization in shopping increases, the impact of generative AI in the clothing, fashion, and luxury sectors over the next five years is estimated to be up to $275 billion," adding, "AI has strengths in overcoming choice overload, discovery difficulties, personalization, and changing tastes."

Lee Seon-jun, CEO of od, is giving a company presentation at the '2023 Next Elevation Demo Day The Beginning' held on the 7th at Spigen Hall in Gangnam-gu, Seoul. Photo by Jinhyung Kang aymsdream@

Odi interviewed more than 300 people over the past two months and launched a limited beta version of the product. CEO Lee said, "We are verifying additional features through the limited beta test," and "B2B (business-to-business) services help provide ultra-personalized shopping experiences."

He continued, "Brands that decide to integrate Odi's services can offer users a much smoother shopping experience by combining highly customized conversational commerce with fast checkout experiences," he emphasized.

Odi prioritizes B2B Software as a Service (SaaS). CEO Lee said, "We will build an intuitive and robust API so that brands can onboard within minutes," and "next year, we plan to onboard users waiting for the official product and build B2B products."