Albaim and Haitrons Solution Sign MOU to Support Korean Wave Products Entering the US Market

Curated K-Products Expected to Boost Entry into the US Market

On November 9th, ARBAIM INC. and HiTRONS SOLUTIONS signed a Memorandum of Understanding (MOU) to introduce Hallyu products to the U.S. market.

Through this agreement, the combination of ARBAIM INC.'s greyd digital platform and HiTRONS SOLUTIONS' robust distribution network is expected to actively advance Curated K-Products into the U.S. market.

[Large Retailer Supplied by HiTRONS SOLUTIONS as a Vendor]

HiTRONS SOLUTIONS has introduced over 100 Korean products in the U.S. market and established an effective offline distribution network through vendor relationships with more than 36 major retailers including Amazon, Walmart, Target, Macy's, and Home Depot. By comparing competitors to identify strengths and pursuing entry strategies through distribution network placements and buyer meetings in the U.S., HiTRONS SOLUTIONS is actively preparing new digital marketing strategies utilizing online platforms in collaboration with greyd for product localization.

Building trust in the U.S. market through various achievements and recognitions, HiTRONS SOLUTIONS has been acknowledged for excellence in multiple fields by organizations such as INKE (World Korean Venture Network) as the overseas chairman of the venture association’s overseas organization, KOSME (Korea Small and Medium Business Corporation) premium overseas private network, export voucher companies, and KITA (Korea International Trade Association) specialized trading companies.

Additionally, it has proven its global market performance by being designated as an Internet ICT expert committee member by NIPA (National IT Industry Promotion Agency), a global market pioneering company by the Ministry of SMEs and Startups, an overseas private ambassador by KBIZ (Korea Federation of SMEs), and a business incubation company by KOTRA (Korea Trade-Investment Promotion Agency).

ARBAIM INC. is showcasing strong online activities through greyd, a hybrid Social Network Service (SNS) + e-Commerce platform. greyd offers consumers authentic product reviews in short-form video format with the significant advantage of enabling purchases, and by leveraging a strong network of influencers, it directly gauges market responses, bringing brands closer to consumers and enhancing their trust. greyd’s video reviews are promoted overseas via Instagram and TikTok, expanding product exposure in the global market and playing a major role in broadening export opportunities.

[greyd app screen]

Moreover, greyd, as an export voucher supplier, provides a specialized consultation service called 'greyd connect' for companies wishing to expand overseas through product video reviews and short-form content. Strengthening communication through online inquiries, marketing managers personally visit to provide accurate and prompt consultations for brands.

The two companies plan to create synergy between offline and online channels for businesses aiming to enter the U.S. market, offering practical support to those seeking product promotion and export. They will also analyze marketing activities, maintain communication with potential buyers, and participate in ongoing regional marketing efforts.

Products listed on greyd are expected to maximize exposure through partnerships with U.S. Multi Channel Networks (MCN) and Talent Agencies, and companies anticipated to achieve high performance in the U.S. will be connected to offline distribution networks and supported through HiTRONS SOLUTIONS.

An official stated, “Through this cooperation, ARBAIM INC. and HiTRONS SOLUTIONS have formed a strong partnership based on shared values and innovative ideas,” adding, “With the signing of the MOU, greyd will strengthen its position in the U.S. market, and HiTRONS SOLUTIONS plans to enhance competitiveness in the global market by utilizing greyd’s digital platform.”