"Listening to Authentic Beauty"... Amorepacific, 'New Beauty Story Exhibition'

Exhibition Comprising Interviews with 1,000 Customers
Free Admission at Amore Seongsu Until the 17th

Amorepacific announced on the 7th that it will hold the "New Beauty Story Exhibition: Listening to the Unique Beauty of 1,000 People" at Amore Seongsu until the 17th.

Exhibition wall set up at the Amorepacific New Beauty Story exhibition
[Photo by Amorepacific]

Amorepacific presents "self-uniqueness" as today's "New Beauty" and met directly with 1,000 customers to hear their thoughts on unique beauty. Through this exhibition, which was prepared by reconstructing customer interviews, Amorepacific conveys the New Beauty story created together with its customers.

This exhibition vividly captures stories about people's own beauty, dreams, happiness, and ways of loving themselves in the form of photos, audio, and videos. Visitors can take time to reflect on what their own unique beauty is by looking into others' thoughts. The exhibition hall also offers various enjoyable activities to express self-uniqueness, such as a New Beauty photo booth and message cards that visitors can fill out themselves.

Additionally, visitors can participate in the Amorepacific "Unique Ring" giveaway event created in collaboration with the accessory brand "Nonnon," which embraces the philosophy of "no fixed direction," as well as the "Portrait Project" with artist Lim Jeong-ah, who expresses unique beauty through portraiture.

The exhibition is free to attend and open to the public without prior reservation.