GS25 Officially Launches 'Strawberry Sandwich' with Cumulative Sales of 20 Million Units

Design Differentiation
Half-Price Discount Event Planned

GS25 announced on the 7th that it will officially launch the winter limited edition product, ‘Strawberry Sandwich,’ at GS25 stores nationwide.

After initially offering the Strawberry Sandwich as an online pre-order product at the end of October, GS25 will officially release it at offline GS25 stores starting from the 8th. The Strawberry Sandwich is made by combining domestically grown strawberries and fresh cream, using Seolhyang strawberries, which are known for their superior aroma and sweetness. Each Strawberry Sandwich contains four Seolhyang strawberries weighing about 15g each, with a sweetness level of 12 Brix.

This year, the packaging design was differentiated by featuring the Powerpuff Girls character, known for its vibrant colors reminiscent of pop art. A half-price discount event is also planned. Customers who purchase the Strawberry Sandwich using KakaoPay will receive a 50% payback on the purchase amount, available until the end of this month. The price per sandwich is 3,100 KRW, and with the 50% payback benefit, it can be purchased for 1,550 KRW.

The Strawberry Sandwich is a winter season strategic product that GS25 first introduced in 2015, creating a new category of fruit sandwiches in the industry. It is available for a limited period from November each year until April of the following year. The cumulative sales have exceeded 20 million units.

GS25, Winter Season Limited Strawberry Products
[Photo by GS25]

Following the Strawberry Sandwich, GS25 will sequentially launch the ‘Mixed Berry Sandwich’ on the 12th, strengthening its fruit sandwich lineup. The Mixed Berry Sandwich features a jam and fresh cream made from a golden ratio blend of strawberries, raspberries, and blueberries, and will also be offered as a winter season limited product, similar to the Strawberry Sandwich.

In addition, GS25 plans to launch high-quality strawberry products that surpass those found in department stores, marts, and fruit shops, including the popular Seolhyang variety ‘Fresh Special City Strawberries,’ the ‘Kingsberry’ which is more than twice the size of regular strawberries, and unique varieties such as ‘White Strawberry’ and ‘Alta King Strawberry.’

A GS25 representative said, "GS25’s Strawberry Sandwich has recorded explosive sales every year, firmly establishing itself as a representative convenience store dessert for the winter season. With this year’s addition of the half-price discount event, we are focusing on securing maximum production capacity to meet the rapidly increasing sales demand."