Hanwha Connect Collaborates with Artist Lim Ji-bin... 6m Bear Balloon Exhibition

Installation of 6m Bear Balloon with 'HAPPY' Lettering Engraved at Connect Place Seoul Station until February Next Year

Hanwha Connect announced on the 6th that it will hold the 'Happy Connect' exhibition at Connect Place Seoul Station in collaboration with installation artist Im Ji-bin to celebrate the year-end and New Year holidays.

'Happy Connect' Bear Balloon exhibited at Connect Place Seoul Station branch [Photo by Hanwha Connect].

This exhibition was prepared with the hope that visitors would keep happy memories with artworks during their stay at Seoul Station, where the specialness of everyday life and travel coexist. Giant bear balloons were installed in two locations: the external connection on the 3rd floor linking the Station Zone and Market Zone of Connect Place Seoul Station, and the internal common hall on the 4th floor of the Station Zone. A 6-meter-tall orange bear balloon engraved with the lettering 'Happy' is displayed at the external connection, and a 3-meter-tall silver bear balloon is exhibited in the internal common hall. The exhibition will continue until February 13 of next year.

Im Ji-bin, who is conducting the Happy Connect exhibition with Hanwha Connect, has been running the guerrilla exhibition project 'Everywhere Project' since 2011, which transforms everyday spaces into art museums for unspecified audiences. The Everywhere Project started in Seoul in 2011 and is currently held in various locations worldwide, including the United States, Europe, and Asia. This exhibition was also planned as part of the Everywhere Project.

A Hanwha Connect official said, "We will continue to utilize many spaces within our business sites to provide various cultural experiences such as exhibition collaborations."