Barbitok, a subsidiary of Carelabs, a KOSDAQ-listed company, has selected a new model ahead of the peak season for plastic surgery.
On the 5th, Barbitok announced that it signed an exclusive model contract with Lalal (Lee Yura), a South Korean creator and influencer. The company plans to carry out various marketing activities, including producing new campaigns with Lalal.
The company stated that the new model Lalal will be able to approach Barbitok’s main target audience more familiarly and sincerely, delivering messages with impact. Based on its strong content production capabilities, Barbitok expects high synergy with Lalal in upcoming content releases.
Barbitok, which leads the domestic plastic surgery industry by being the only platform in its category to operate a side effect review board, has been recognized externally for its content competitiveness by winning a total of 11 awards at five different domestic and international advertising festivals, including the prestigious New York Festivals, one of the world’s top three advertising awards, this year.
Lalal is a content creator and influencer with 1.27 million YouTube subscribers, 2 million TikTok followers, and 660,000 Instagram followers. She is currently active on various platforms, including online and terrestrial broadcasting. In April, she received the Influencer of the Month award at the '2023 Global Influencer Awards, April Influencer of the Month,' hosted by the Global Influencer Network in collaboration with the National Assembly’s Culture, Sports and Tourism Committee.
A Barbitok representative said, “We are pleased that Lalal, who creates creative content enjoyed by the MZ generation and everyone, has become Barbitok’s new model. We plan to produce differentiated content unique to Barbitok with Lalal, who possesses such strengths.”
Barbitok is the number one company in the domestic beauty information app sector. This year, Barbitok conducted a large-scale service update by enhancing convenience and information provision functions, continuously promoting user base expansion and improved usability.
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