Binggrae Partners with 'Catch! Tiniping' for Renewed Product Launch

Yoplait Squeezable Kids 2 Types with Character Packaging
Excellent Strawberry & Soda Scent New Products Also Released

Binggrae announced on the 5th that it will introduce renewed products in collaboration with the popular animation character 'Catch! Tinyping'.

Binggrae Catch! Collaboration products with Tinyping 'Yoplait Kids' and 'Excellent'
[Photo by Binggrae]

Binggrae plans to release two types of Yoplait Squeeze Kids (Strawberry flavor, Grape flavor), its representative kids brand, featuring various packages with Catch! Tinyping's main characters such as Hatchuping, Mallangping, Shashaping, and Posilping.

Yoplait Squeeze Kids, certified as a children's preferred food product, is a fermented milk product containing more than 4 billion CFU (a unit measuring probiotics per 1g of product) of probiotics per unit. It includes vitamin D, calcium, and zinc. Additionally, the sugar content has been reduced by 20% compared to the previous product.

Binggrae Excellent will also showcase a new look. Known for its vanilla and French vanilla ice cream, Excellent will be launched this time as a new product with strawberry and soda flavors. It features a high milk content that maximizes a smooth and rich taste. The new Excellent Strawberry & Soda flavor product will also be presented with package designs utilizing Catch! Tinyping characters.

A Binggrae representative stated, "Through collaboration with Catch! Tinyping, we expect a synergy effect between the popular characters among children and the familiar image of our company’s products."