CU-LF, Launches 5 Types of Hazzys Collaboration Beverages

Stamp Event for Consumers

Convenience store CU announced on the 5th that it will release five types of beverages in collaboration with HAZZYS, the flagship brand of lifestyle culture company LF.

Convenience store CU has launched five types of vitamin drinks and coffee products in collaboration with LF's flagship brand HAZZYS.
[Photo by BGF Retail]

The two companies selected coffee and vitamin drinks, which can be comfortably consumed anytime and anywhere, as the main products, embodying the brand value of "being together in customers' happy moments." The product concept utilized HAZZYS' hit items, the 'HAZZYS Iconic' and 'HAZZYS Tweed' collections.

The vitamin drinks, HAZZYS Iconic Water, will be released in three types: Hero (Blue), Happy (Pink), and Healthy (Orange). The HAZZYS Tweed coffee will be offered in two types: Americano and Cafe Latte.

CU will hold a stamp event for consumers who purchase the five HAZZYS collaboration beverages until the end of this month. During the event period, a 1+1 promotion for Iconic Water and a 2+1 promotion for Tweed Coffee will also be held simultaneously.