Samsung C&T's 'Gani' Opens New Store at Hyundai Department Store Pangyo Branch... "Accelerating Domestic Business"

Copenhagen Fashion Brand
Opens Sixth Solo Store This Year

Ganni, the Copenhagen fashion brand operated by Beaker, the culture blending union of Samsung C&T Fashion Division, announced on the 29th that it has opened a standalone store measuring 63㎡ (approximately 19 pyeong) at Hyundai Department Store Pangyo Branch.

When visiting the Hyundai Department Store Pangyo Branch store
[Photo by Samsung C&T Fashion Division]

Known for its 'Smiley' symbol, Ganni is a modern advanced contemporary brand. Following the opening of its first standalone store in Korea last year, it is accelerating its domestic business by opening an additional store at Hyundai Department Store Pangyo Branch, its sixth store this year.

The Ganni store at Hyundai Department Store Pangyo Branch is inspired by Danish living spaces and incorporates a distinctive 'Scandinavian' style sensibility, creating a space where anyone can comfortably spend time. The counter and the bright pastel-toned tile colors contrast with each other, leaving a strong impression and harmonizing with the displayed products.

Ganni's creative director, Ditte Reffstrup, imagined the Ganni girl for this fall/winter season as more mature and sophisticated, yet still playfully imaginative. The collection emphasized suits and tailoring, which are wardrobe essentials, and expressed new energy in the items by utilizing the brand's new butterfly logo design.

The representative items for this fall/winter season include cropped denim trucker setups, New Nordic sweaters featuring modern and distinctive patterns, and quilted outerwear combining luxurious materials with various quilting patterns.

Ganni also released a separate collection available only at standalone stores, including sweatshirts with bunny prints, exclusive color sweater pullovers, and wool coats.

Jung Hyerim, Beaker Mono Team Leader, said, "Ganni's popularity, characterized by its unique, experimental, and inspiring nature, has been increasing year by year. We are accelerating the expansion of domestic distribution so that many customers can experience the brand's differentiated positive energy."