Asiana Airlines announced on the 29th that it will hold a live commerce broadcast with China's largest online travel agency Ctrip (Trip.com) at its headquarters.
The event offers discounted fares on routes between South Korea and China and will take place from 3:00 PM to 6:30 PM on the same day. During this broadcast, Asiana Airlines will provide live broadcast discount fares for 15 routes departing from China, including Beijing, Shanghai, and Guangzhou. If you purchase tickets during the broadcast, you can get special prices ranging from 120 yuan (about 20,000 KRW) to 600 yuan (about 100,000 KRW) one-way. The travel period is from the day of the event until the end of January next year.
Paid discount coupons will be sold to passengers on connecting routes departing from China. Coupons for the Incheon Airport Sky Hub Lounge will be distributed on a first-come, first-served basis, and prizes such as airline ticket discount coupons and model airplanes will be given through a lottery. The broadcast can be viewed on the Ctrip application or the Chinese mobile messenger WeChat.
Considering that the travel type of Chinese tourists is shifting from group tours to individual travel, and reflecting the characteristics of young consumers who value real-time interactive communication, Asiana Airlines prepared this event. Yoo Byung-guk, head of Asiana Airlines' China Regional Headquarters, said, "This live commerce is meaningful as it is the first broadcast jointly conducted overseas by Ctrip and an airline," adding, "We will focus more on attracting Chinese tourists by leveraging Asiana Airlines' strong network in China."
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