Providing Time to Experience Signature Products
Shinsegae Duty Free announced on the 29th that it held a beauty class with Swiss luxury house La Prairie at the Shinsegae Duty Free Myeongdong VIP lounge on the 28th.
La Prairie is a brand that adds premium ingredients such as platinum, gold, and caviar to its independently developed Cellular Complex, making it one of the top luxury cosmetics brands.
At the beauty class, 24 VIP customers of La Prairie and Shinsegae Duty Free participated and experienced La Prairie’s signature product lines including ‘Platinum Rare,’ ‘Skin Caviar,’ ‘Pure Gold,’ and ‘White Caviar.’ The La Prairie education manager conducted the lecture and also suggested customized skincare methods tailored to each customer’s skin. In addition, all participants received gifts consisting of product discount benefits and samples of La Prairie’s new products.
Shinsegae Duty Free plans to develop and present various content for VIP customers starting with this beauty class. A Shinsegae Duty Free official said, “The beauty class provided various experiences such as education, unique trials, and discount benefits, which received positive responses from customers. We will prepare and present even more substantial events through partnerships with various brands in the future.”
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
