November Sales Increase by 25.2% Year-on-Year
Double-Digit Growth for Two Consecutive Months
December Sales Expected to Rise by 20-30%
Chris F&C's premium golf wear brand 'Ping' announced on the 28th that its sales this month increased by double digits compared to the same period last year, driven by strong sales of winter golf wear such as goose down jumpers.
Earlier in October, sales grew by 16.7% compared to the same period last year, and this month, as of the previous day, sales increased by 25.2%. Online sales rose more than double year-on-year, with 162% growth in October and 211.4% in November. The company expects sales growth of 20-30% in December as well.
Since the second half of this year, Ping has launched a new slogan (MAKE NEW WAVE) and has been actively promoting itself as a premium brand through youthful and stylish visual photo shoots and TV commercials. The brand has focused on appealing not only to its traditional male customers but also to both men and women, including younger generations, by introducing attractive design changes that blend the brand’s unique heritage with a youthful sensibility. A representative example is the women's goose down jumper made of soft fabric with a subtle sheen and a stylish design concept, which is leading the sales growth.
Additionally, Ping has made design changes to its existing steady sellers, adding various items with different materials, colors, and shapes to expand the choices available to golfers. In the short down jackets, which have become a popular trend this season, the brand mixed materials such as fox fur and rex fur, successfully capturing both material and design trends in the market.
Following last year’s sales of 108 billion KRW, Ping expects to surpass 110 billion KRW in annual sales this year, marking the highest sales since the brand’s launch in 1998, thanks to strong winter product sales.
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