Burger King Launches Two Types of 'Cube Steak Whopper'

Burger King announced on the 27th that it will launch two new products, the 'Cube Steak Whopper,' which combines pure beef patties with cube steak.

Burger King's 'Cube Steak Whopper'.
Photo by Burger King

The Cube Steak Whopper features a 100% pure beef patty grilled over direct flame, topped with whole cube steak, allowing customers to enjoy a rich meat flavor in every bite. This menu reflects the year-end and New Year culture of gathering with friends to enjoy nutritious meat together. It is offered in two varieties: the 'Cube Steak Whopper' with a savory and sweet BBQ sauce, and the 'Spicy Cube Steak Whopper,' which adds a spicy sauce optimized for Korean tastes, reflecting the spicy flavor trend.

Burger King selected actor Park Hae-soo, known for his solid acting skills across various genres, as the model for this new product. Inspired by the rich meat flavor of the new product, the advertisement video humorously depicts Park Hae-soo finishing a company dinner with meat, only to find out he was at Burger King, not a traditional meat restaurant.

Meanwhile, to commemorate the launch, Burger King will offer a limited-edition Coca-Cola Christmas ornament, available exclusively at Burger King, to the first customers who purchase the new product set.