[Tok! Appliances] Emotional Home Appliance Brand 'Modevi' Targeting the MZ Generation

Shinsegae Times Square Store Offline Shop Opening

Carrier's 'Modevi' is a home appliance brand targeting the MZ generation (Millennials + Generation Z). Carrier launched the 'Modevi' brand, which combines functionality and design, as it expands its business area from the highly praised refrigerator market to kitchen and household appliances.

Modevi offers products with colors, designs, and differentiated functions that consumers desire for the MZ generation and single- or two-person households. At the recently opened offline store in Shinsegae Times Square, you can see refrigerators with a capacity of 618ℓ and more. The luxurious silver-colored 'Fit-in' refrigerator provides sufficient capacity for single-person households and newlyweds, and its flush design harmonizes with surrounding interiors, enabling efficient use of kitchen space.

There is also a Wine Edition refrigerator. The Wine Edition refrigerator, a hybrid refrigerator with wine storage at the bottom, can store up to 16 bottles of wine on elegant wooden shelves, making it recommended for 'home drinking' enthusiasts who enjoy wine at home. Carrier plans to diversify its kitchen appliance lineup, including space-saving microwaves and induction cooktops suitable for single-person households.

A Carrier representative said, "Modevi plans to release various products in the future and gradually open offline stores nationwide."