GS The Fresh "PB 'Real Price' Wins Two Global Design Awards"

GS Retail announced on the 23rd that Real Price, its ultra-low-price win-win private brand (PB) under the supermarket GS The Fresh, has won two awards for excellent package design at global design awards.

On the 10th, GS Retail revealed that four Real Price snack products (Butter Garlic Shrimp Chips, Mini Twisted Doughnuts, Butter Corn, Fun Popcorn) won the bronze award in the food category at the ‘2023 Pentawards.’ Now in its 17th year, the Pentawards is the world’s most prestigious design competition in the packaging category.

These products also received the main prize for package design at the ‘2023 Red Dot Design Award,’ one of the world’s top three design competitions, held earlier on the 3rd. This consecutive recognition from reputable institutions confirms their design capabilities.

The renewal of the snack product package design last year was instrumental in winning these awards. By applying fun design elements beyond the limitations of PB product packaging that had been focused solely on price, they not only enhanced product competitiveness but also clearly expressed the product identity.

The design was also praised for being well integrated with marketing strategy. Targeting housewives accompanied by children, the core customer base of the supermarket, the packaging was designed so that the contents could be understood at a glance, increasing trust in the product. Product sales also soared, with sales from January to October 2023 increasing by 140% compared to 2021.

Lee Jeong-pyo, head of GS Retail’s Platform Marketing Division, said, “With consecutive awards at global design competitions, we have proven that GS Retail’s product and design capabilities are at the world’s highest level. GS Retail will continue to present innovative designs that embody brand value to customers and move forward as a leading design company in the industry.”