Introduction of AI Voice Actors and AI Commercial Area Analysis for Easier Ad Production and Store Management
Plan to Apply AI to Offline Store Digital Billboards 'OnAd'
Helping Small Business Owners Expand Sales Channels
"Instead of distributing flyers like before, I can advertise my store on TV in the area I want at an affordable price, so it's very effective. Many customers say, 'I came here after seeing the TV ad.'
Jung Jae-hyung, a watch repair master with 38 years of experience running a watch shop in Jongno-gu, Seoul, tried TV advertising for the first time to increase sales as customer visits declined. As a small business owner, airing a TV commercial seemed like a distant dream, but he received help from 'B tv Uri-dongne Gwanggo,' a one-stop service that allows subscription, payment, and production of TV ads all in one place. Using an AI voice actor, he easily created the advertisement, and AI provided customized commercial area analysis, achieving both increased store recognition and sales growth.
Jae-hyung Jeong, who runs a watch shop in Jongno-gu, Seoul, is sharing his experience using 'B tv Our Neighborhood Ads.' [Photo by SK Broadband]
SK Broadband announced on the 22nd that the usage rate of 'B tv Uri-dongne Gwanggo,' which contributes to increasing small business owners' sales through AI and DX (digital transformation), has tripled compared to the previous year, receiving great response. 'B tv Uri-dongne Gwanggo' is a platform designed to help small business owners struggling with promotion easily run TV ads on B tv. Anyone can create ads simply by adding photos and text. It also provides advertising effect analysis reports. The advertising cost is very economical (minimum 100,000 KRW per month), reducing the burden on small business owners.
'B tv Uri-dongne Gwanggo,' which Mr. Jung uses for TV advertising, has been gaining popularity among small business owners since its launch in 2021. From January to September this year, its usage rate increased about threefold compared to the same period last year. According to SK Broadband's Sustainability Management Report (2022), the marketing competitiveness performance of small business owners through 'B tv Uri-dongne Gwanggo' amounts to approximately 830 million KRW.
SK Broadband recently introduced an AI commercial area analysis service to 'B tv Uri-dongne Gwanggo' for small business owners who have difficulty selecting effective advertising broadcast areas. Store owners can directly select several conditions such as ▲business type ▲advertising target age ▲gender ▲household ▲advertising exposure range (0~30 km), and AI recommends customized advertising areas. It also summarizes commercial area information such as the number of large apartment complexes with over 500 households nearby and population ratios by age group, which can be utilized for marketing.
SK Broadband also provides the 'On-AD' service, which allows small business owners to promote products offline. 'On-AD' is a media solution combining B tv and digital signage. In the future, SK Broadband plans to integrate AI into On-AD to analyze visitors' gender and age data in real time and deliver customized promotional content in stores, enhancing the service.
An SK Broadband official said, "As an IPTV operator, we are expanding promotional channels for small business owners using B tv, revitalizing local commercial districts," and added, "We will continue to pursue win-win management through AI and DX (digital transformation) to help small business owners achieve business success."
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