Busking, Laser Performance, and SNS Promotion in Progress
KT&G announced on the 20th that it has launched an all-out support campaign using both online and offline methods such as busking, laser performances, and social media (SNS) promotions to support the bid for the 2030 Busan World Expo.
A busking performance praying for the hosting of the '2030 Busan World Expo' is being held at KT&G Sangsangmadang Busan. [Photo by KT&G]
Earlier, a busking event wishing for the successful bid of the World Expo was held on the 19th at KT&G Sangsangmadang Busan. A total of six teams produced by Sangsangmadang Busan participated, delivering performances along with messages hoping for the Expo’s successful bid. Another performance is scheduled for the 26th.
On the evening of the 25th, a laser performance projecting messages wishing for the World Expo bid will be displayed on the exterior wall of the Sangsangmadang Busan building. From the 22nd to the 27th, a 'Media Facade Writing Contest' with the theme "If the 2030 Expo is held in Busan, ~" will be conducted using SNS channels.
Additionally, promotional videos supporting the World Expo bid will be broadcast through all SNS channels, including offline venues such as nationwide Sangsangmadang and Sangsang Planet locations, as well as KT&G’s official accounts.
A KT&G official stated, "We expect various positive effects such as revitalizing the local economy and enhancing the national image through the successful bid for the World Expo," adding, "We will carry out a company-wide all-out support campaign for the 2030 Busan World Expo bid until the final selection, which is just around the corner."
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