BYC Unveils 'Gaeriyas' for Dogs at Pet Fair 'Mega Zoo Ilsan'

Held at Ilsan KINTEX from the 17th to 19th

BYC announced on the 17th that it will participate in the pet industry expo "2023 Mega Zoo Ilsan," held at KINTEX Ilsan until the 19th, showcasing its fall/winter (FW) season dog products "Gaeriyas."

BYC's dedicated booth at the pet exhibition 'Mega Zoo Ilsan' [Photo by BYC]

BYC will collaborate with the pet lifestyle brand Roda to exhibit Gaeriyas products, including four types of dog air-merry kimchi vests, red innerwear, traffic light innerwear, original innerwear, and body heat fleece turtleneck tees. Additionally, a "Gaeriyas Model" photo zone will be operated where visitors can create memories with their dogs. Visitors can also watch CF videos featuring many famous stars from the past and get a glimpse of BYC's brand history.

The franchise cafe "Mammoth Coffee" will also participate in the event, providing a resting area for dogs and their owners and conducting promotions for visitors.

BYC will hold a giveaway event for customers who make purchases. Customers who buy two BYC Gaeriyas products will receive a "wooden measuring tape" merchandise, and those who purchase three or more will receive either the wooden measuring tape or a 50% discount coupon for Mammoth Coffee. By following BYC's official Instagram and posting a photo taken at the BYC photo zone with the required hashtags #BYC, #Roda, and #Gaeriyas, visitors can receive a 50% discount coupon for Mammoth Coffee.