Happy Hour Event from 13th to 16th
Discount from 4,500 won to 3,000 won
Long waiting lines at stores
Starbucks Korea's 'Happy Hour' event, held from the 13th to the 16th, attracted great attention, resulting in nearly double the sales of Americano compared to the same period last year. This event offered a Tall size Americano at 3,000 KRW, 1,500 KRW cheaper than the usual price of 4,500 KRW, from 2 PM to 5 PM over four days.
Customers are lining up at the Starbucks Seoul Station store to purchase a tall-sized Americano for 3,000 won as part of the 'Happy Hour' event. [Photo by Starbucks]
According to Starbucks on the 17th, Americano sales during the Happy Hour event from the 13th to the 16th increased by 92% compared to one year ago. Compared to the same time period on the same weekdays from the 6th to the 9th last week, sales rose by 85%.
On the first day of the event, the 13th, Americano sales during Happy Hour increased by 80% compared to the previous week and by 89% compared to the previous year. On the 14th, sales rose by 85% compared to the previous week and by 97% compared to the previous year.
The store with the highest Americano sales during the event period was Starfield Goyang 1FR. This was followed by Starfield Hanam 1F (Teavana), Starfield Anseong R, Centum Shinsegae B1, and Yongin Everland stores.
A Starbucks representative said, "We thank customers for participating in the Happy Hour event held as a customer appreciation event," adding, "Selecting Americano, a beverage enjoyed by many customers, was identified as the main reason for the strong response."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
