Musinsa Beauty Hosts 'Fragrance Bar' Pop-up... "Introducing 12 Brands"

From the 15th, a ten-day event will be held at 'Square Seongsu 3rd Branch'

Musinsa's beauty specialty store, 'Musinsa Beauty,' will introduce 12 carefully selected perfume brands through an offline popup event.

Musinsa Beauty announced on the 14th that it will hold a 'fragrance BAR' popup from the 15th to the 21st at Square Seongsu Branch 3, located in Seongsu-dong. The event is designed as a place where visitors can sample and purchase popular domestic and international perfume brands all in one location.

The fragrance BAR popup, first introduced in May, showcased five emerging perfume brands and attracted over 4,000 visitors during the 11-day event, receiving positive customer feedback. Reflecting this high level of interest, the number of participating brands has been expanded to 12 for this event.

The fragrance BAR features niche perfume brands such as Miller Harris, N.C.P. (N.C.P.), and Etoile de Parfum, as well as globally recognized brands like Etta Libre d'Orange, Lush, and Tangent GC. Newly spotlighted domestic perfume brands including Villa Erbatium, Albow, SW19 (SW19), Ussoful, TODAY(IS), and Point to Five Second (025S) will also be available.

The event offers a 1:1 counseling service through on-site reservations to help customers find scents that suit them. Additionally, the first 300 daily visitors will receive random gifts on a first-come, first-served basis, and purchasers will be given brand-specific freebies.

During the fragrance BAR popup period, a special promotion will also be held simultaneously on the Musinsa application. Discounts will be offered on over 140 products, including perfumes and hand creams.