"Calling All Jalpase Generations"... Glad Hotel Survey Event

Glad Trend Report New Topic 'Jalpase Generation'
Survey Event Ongoing Until the 26th of This Month

Glad Hotel announced on the 9th that it is conducting a survey event on the eleventh topic of the 'Glad Trend Report,' which selects themes from lifestyle trends and publishes customer survey and analysis results. The topic is 'The New Trend Leaders, Jalpa Generation (Generation Z + Alpha Generation),' and the event runs until the 26th of this month.

Glad Hotel, Glad Trend Report 'New Trend Leaders, Jalpa Generation (Generation Z + Alpha Generation) Edition' [Photo by Glad Hotel].

The eleventh Glad Trend Report survey topic, 'Jalpa Generation,' can be participated in through the event page on the Glad Hotel website. After submitting the survey, participants need to write a 'Participation Completed' comment on the Instagram event post. Following the official Glad Hotel Instagram account and tagging friends can increase the chances of winning. A total of 105 winners will be selected by lottery to receive prizes such as restaurant Gritz meal vouchers, Glad Forest candles, and GS25 gift certificates. The winners will be announced on December 1st.

The hotel stated that this survey was conducted to understand the characteristics of the Jalpa Generation, which will soon become a major consumer group, and to read new consumption patterns and trends. The survey consists of questions about the overall thoughts and opinions of the Jalpa Generation, including questions about the social networking service (SNS) channels currently used, the channels where they spend the most time, content creation experience, and 'digital consumption preferences.' It also includes questions about recent consumption purposes and interests in content. Additionally, questions about recently favored brands and recommended brands for Glad Hotel are included. The survey results will be announced on December 4th through the official Glad Hotel website.