Sold Out Within 6 Hours of Promotion Opening,
30 Million Won in Sales, Could Not Sell Due to Lack of Products
The Hong Kong Market Development Team from Hamyang County, Gyeongnam, achieved a complete sell-out at a local promotional event following the signing of a $2.23 million export agreement for processed wild ginseng products.
According to Hamyang County on the 9th, from the 5th to the 8th, a 17-member Hong Kong market development team, led by County Governor Jin Byeong-yeong, was dispatched to introduce Hamyang wild ginseng processed products and promote the clean image of Hamyang County.
On the 7th, the market development team participated in a promotional event held at the 'Wampo'a' shopping mall, introducing Hamyang wild ginseng processed products to local Hong Kong residents and actively conducting promotional activities.
At the promotional event, Governor Jin, Kwon Dae-geun, Chair of the Hamyang County Council Operations Committee, and Choi Yoon-man, Head of the NH Nonghyup Hamyang Branch, joined forces with company representatives to actively promote the products to local Hong Kong residents.
The products showcased included processed wild ginseng and specialty products from eight companies: Agricultural Corporation Hamyang Wild Ginseng, Geu Nongbu, Insan Bamboo Salt, Goomchan Farm, Jin & Jin Food, Herb & Tea, Jeonggane Food, and Chaeyeonga (Hamyang Mountain Village). After the promotional event began, about 600 local consumers flocked, resulting in the sale of all products shipped within six hours, totaling approximately 30 million KRW.
Earlier, on the first day, the 6th, a buyer consultation event was held at Lychee Cock 'King Tower,' where a $2.23 million export agreement was signed, and an on-site order for $200,000 worth of products was received, marking a remarkable achievement.
Governor Jin stated, "Achieving $2.23 million in exports and 30 million KRW in on-site sales in the Hong Kong market proves the excellence of Hamyang's wild ginseng and processed products overseas. We will further accelerate efforts to develop overseas markets, using the Hong Kong market as a stepping stone."
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