bhc Chicken announced on the 1st that it has launched the 2024 bhc Planner and will give it away for free to customers who purchase bhc Chicken.
The bhc Planner unveiled on this day was created through a collaboration between the company’s popular character Ppuringi and renowned illustrator Noisin.
Illustrator Noisin is well-loved for energetic and witty character drawings that feature bold text and uncommon color schemes. Targeting the MZ generation (Millennials + Generation Z), Noisin has collaborated across various fields including a famous ice cream brand and phone cases.
The bhc Planner is available in two versions. The yellow and ivory versions are hardcover for durability, and the inside pages include annual, monthly, and weekly plans, as well as free note pages. In line with the recent ‘Gat-saeng’ trend gaining attention among the MZ generation, a habit tracker page has been newly added to allow users to check their main goals and progress daily. Additionally, stickers that can be used for ‘Dakku (diary decorating)’ and ‘Phon-kku (phone decorating)’ are included.
Besides the paper planner, bhc Chicken also developed a digital version of the planner that can be used with note-taking applications such as ‘GoodNotes.’ This digital planner will be released for free on the bhc official website and Instagram on the 8th of this month.
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