Hyundai Department Store Apgujeong Main Branch Opens 'High-End Living Hall'

Over 20 Luxury Living Brands Now Available

Hyundai Department Store announced on the 1st that it will unveil the 'High-End Living Hall,' which gathers more than 20 luxury living brands, on the basement first floor of its Apgujeong Main Store.

Hyundai Department Store Apgujeong Main Branch 'High-End Living Hall' Exterior View [Photo by Hyundai Department Store]

The High-End Living Hall spans approximately 1,155㎡ (350 pyeong) and features a total of 24 luxury living brands, including Italian high-end furniture brands B&B Italia, Molteni&C, and Moroso.

Inside the living hall is 'Villa Il Duomo,' a high-end living select shop filled with luxury furniture, lighting, and bathroom brand products. Villa Il Duomo is designed as a high-end concept house resembling an actual living space, composed of four themed areas: living room, kitchen, bathroom, and bedroom. The living hall also houses the first standalone store in Korea of the Italian luxury furniture brand 'Moroso.' Additionally, exclusive stores of Italian luxury furniture brands B&B Italia and Molteni&C can be found.

Hyundai Department Store also introduces its own premium lifestyle living select shop 'HBYH' and the American premium kitchenware brand 'Williams Sonoma,' operated by Hyundai Livart. Furthermore, it has attracted stores such as the bedding select shop 'Atelier Fabric,' small home appliances select shop 'Life C,' Swiss modular furniture brand 'USM,' as well as premium tableware brands 'Royal Copenhagen,' 'Herend,' and 'Wedgwood.'

A Hyundai Department Store official stated, "Demand for existing high-end brands is gradually increasing," adding, "Considering customers' refined tastes and sensibilities who value aesthetics in their living spaces, we will continue to strengthen high-end living content going forward."