Creates enters Japanese market... "Targeting Asia's largest market as one of the top 3 US brands"

Sports tech company Creates announced on the 31st that it is planning to establish a local corporation to enter the Japanese golf launch monitor market. Japan is the second largest market in the global golf industry after the United States and has high growth potential. This entry into Japan is expected to mark the beginning of a full-scale expansion into the Asian market following North America.

Japan accounts for more than 60% of the Asian golf market, making it a large market, but there is currently no leading company in the launch monitor and golf simulator product sectors. While there is high demand for golf lessons in Japan, there is an absolute shortage of proper indoor and outdoor practice facilities.

The launch monitor market in Japan is likely to grow significantly in the future, centered around indoor and outdoor golf practice ranges. Creates plans to target Japanese consumers with differentiated products based on ultra-precise sensors, customized analytical data, and content incorporating entertainment elements.

The Japanese corporation will be composed mainly of local experts and will be responsible for product sales, brand building, and network establishment. Creates intends to establish a premium brand position in Japan as well, leveraging ‘Unico,’ one of the top three brands in North America.

The company also plans to actively utilize the various know-how accumulated by its affiliate ‘QUID’ through operating indoor practice ranges in Korea to target the Japanese market. According to the company, the synergy can be maximized by combining the differentiated product competitiveness based on the Unico brand with the affiliate’s expertise in operating indoor practice ranges.

A Creates official stated, “Due to the conservative consumer tendencies, we plan to first target the launch monitor and golf simulator market focused on lesson-centered golf practice ranges rather than the entertainment-oriented screen golf market.” He added, “We will actively promote the fact that Unico, along with the renowned putter brand ‘EvenRoll,’ are successful brands in the North American market.”

He continued, “Starting with the entry into Japan, we will focus the company’s capabilities on expanding into Asian markets such as China and Southeast Asia. We will strengthen the new product lineup to increase sales in both B2B and B2C markets, and with the introduction of artificial intelligence (AI) technology and investment in software development, we will leap forward as a global leading sports tech company.”