Performance in the Past Year
Introduction of Differentiated Services Such as Specialized Menus, High-Quality Ready Meals, and In-House Cafe Operations Proves Effective
Hyundai Green Food announced on the 31st that it has recently secured and is operating group meal service projects (serving 30,000 meals per day) for over 40 companies including Naver and Neople over the past year. During this period, group meal service sales also increased by more than 20%.
Hyundai Green Food is presenting an 'Instant Tuna Filleting Show' at its group meal service business site. [Photo by Hyundai Green Food]
Hyundai Green Food provides differentiated services such as specialized menus, high-quality ready-to-eat meal corners, and in-house cafe operations. Representative examples include the BBQ platter from the American steakhouse 'Texas Roadhouse,' Pomodoro pasta from the Italian premium food culture space 'Itali,' and Mul-naengmyeon (cold noodles) from 'Hansol Naengmyeon.'
They also operate a separate corner offering the ready-to-eat meal brand ‘Greeting,’ which specializes in controlling intake of specific nutrients such as low sugar, low calories, and high protein. If requested by client companies, nutritionists conduct individual health consultations for employees and propose customized ready-to-eat meals through a 'Health Management Program.' The in-house cafe allows employees to purchase beverages and bakery items at affordable prices through 'Bezzley,' a premium bakery brand operated by Hyundai Green Food.
Hyundai Green Food is also considering continuously introducing various contents that can enhance competitiveness in group meal services, such as health consultations and dietary coaching using AI, and simultaneously operating popular food pop-up stores from Hyundai Department Store.
A Hyundai Green Food official stated, "Through various linked contents, group meal services are being recognized as a core welfare benefit of client companies beyond just simple meals," adding, "We plan to continuously develop group meal service contents that can create a 'win-win' situation by enhancing business competitiveness while increasing job satisfaction among client company employees."
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