Seven Eleven announced on the 29th that it will hold a giveaway event throughout November for all nine varieties of its PB cup noodles in response to customer support for the highly popular PB cup noodle ‘Daepayeol Ramen.’
Seven Select Daepayeol Ramen is a collaborative product with Ottogi’s representative spicy ramen, ‘Yeol Ramen.’ The combination of green onions and spiciness has sparked great interest, especially among the MZ generation, ranking 6th in popular portal cup noodle search terms since its launch. Numerous tasting reviews have been posted on various blogs and communities, drawing public attention.
Accordingly, customer interest in Seven Eleven’s other PB cup noodles has also increased. As of this month, overall cup noodle sales grew by 30%, while PB cup noodle sales surged by 70%.
In line with this, Seven Eleven will hold 1+1 and 2+1 promotions on PB cup noodles throughout November. The promotional items include nine PB ramen varieties, including Seven Select Daepayeol Ramen. For seven PB varieties such as Daepayeol Ramen, Seven Select Gangneung Gyodong Banjeom Jjamppong, and Seven Select Sumi’s Aged Kimchi Stew Ramen, a 2+1 promotion will be held. For the newly released white broth ramen, Seven Select Spicy Ppoyo Ramen, and the ramen combined with mala, Seven Select Hoho Mala Tangmyeon, a 1+1 promotion will be conducted.
An Jonghyun, Seven Eleven’s Ramen MD, said, “The success of Daepayeol Ramen was mainly due to the collaboration with a popular ramen brand and accurately capturing and applying the MZ generation’s trending preferences. We will continue to focus more on customer trends and strive to develop PB products that customers want.”
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