The knowledge conference where content marketing experts can gather in one place, 'Content Marketing Summit 2023 (hereinafter CMS2023),' will be held on November 7-8 at the Grand Ballroom on the 3rd floor of Dragon City, Yongsan, Seoul.
CMS 2023 will cover ▲ changes in content consumption in the post-pandemic era ▲ practical brand marketing cases ▲ new technologies and marketing convergence such as generative AI ▲ utilization of K-content marketing ▲ marketing through short-form content ▲ brand marketing in the virtual world ▲ sustainable growth and marketing ▲ global content marketing cases.
Key speakers include Dr. Song Gil-young, author of 'Era Forecast: The Age of the Nuclear Individual,' Joo Sung-gyun, Content Manager at Absolute, David Lennon of Fortune Media Group, and Laurent Thevenet of Publicis.
In the practical marketing field, lectures will be given by Joel Bearden, Global Marketing Head of Five Guys; Sompat Trisadikun, CCO of GreyNJ United, an advertising agency in Thailand; Marthani Tan, COO of Indonesia's largest marketing media; Adri Cowan, Social Marketing Director at Marvel; Seo Ki-seok, CMO of IKEA Korea; and Professor Min Seon-hong, formerly of Walt Disney.
Experts in the convergence of technology and marketing include Yoon-seok Choi, PM at Microsoft Korea; Kestrel Lee of Dentsu; and Dissara Udomdej of Yell Advertising Bangkok. Professor Kim Yoon-myung of Hallym International Graduate School will also participate. Regarding AI and marketing, Jong-chul Chae, Country Manager of Shutterstock, and Jung-won Cha, Consultant at Adobe Korea, will share their insights.
In the K-content field, speakers include Arthur Sabalionis, CEO of AJ Marketing; Dominika Kustosz-Lee, former Salesforce Korea; and Kim Hee-jung, Leader of Kakao Emoticons.
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