[Smart Finance Awards] Marvel·Marvel Mini... Customer-Customized Two-Track

Design Section ㅣ KB Securities

Junglim Park, CEO of KB Securities

KB Securities won the Design Award in the Mobile Trading System (MTS) category at the '2023 Asia Smart Finance Awards.'

KB Securities provides 'KB M-able (M-able)' as the main MTS service for customers familiar with traditional stock investing, while offering 'M-able mini (M-able Mini),' an easy and simple investment platform, to beginner stock investors who are interested but still need guidance, as well as to the MZ generation (Millennials + Generation Z). This two-track strategy of providing suitable MTS for different customer types has been recognized for meeting diverse and segmented customer needs.

KB Securities’ M-able prioritizes a mobile-optimized user interface (UI), user experience (UX), and processes to deliver unique products and services tailored to the characteristics of non-face-to-face channels and mobile environments. The Easy Trading mode links news and charts, allowing users to understand stock price fluctuations based on news. In the general trading environment, it supports an enlarged view mode for key screens such as watchlists and current prices, providing a customized environment for customers of various age groups.

M-able Mini is designed with a simplified app structure that includes only the functions and content related to stock trading, making it easy for beginners to access stocks. Gamification elements are applied throughout to emphasize 'fun,' with a strategy to develop it into an investment service frequently visited by the MZ generation.