[National Brand] Premium Fermented Milk Ensuring Longevity and Health… Namyang Dairy's 'Bulgari'

Inspired by the Health Secrets of Bulgaria, a Long-Lived Country in Eastern Europe
Strict Screening and Carefully Selected Ingredients Used
3.2 Billion Bottles Sold Since Launch in 1991

'Bulgari's' is a premium fermented milk product representing Namyang Dairy Products. It was inspired by the probiotic fermented milk from Bulgaria, a country known in the past as a longevity nation in Eastern Europe, and the product name was derived from it.

Image of Bulgari product, which won the gold medal for five consecutive years in the food category at this year's international quality competition 'Monde Selection'
[Photo by Namyang Dairy Products]

Bulgari's contains complex strains such as Lactobacillus acidophilus and Bifidus, which help improve gut health and strengthen immunity. In 2013, to enhance the product's efficacy for 'improving gut health,' a study was conducted by isolating 19 types of probiotics from the intestines of 101 healthy adults in a domestic longevity village. Through this, the probiotic 'Lactobacillus fermentum PL9988,' which has excellent pathogen suppression and immune effects, was selected. Based on this research, a product with a 50% increased amount of traditional material mixed extract that helps gut health was also introduced.

In 2018, applying the 'Microbiome Project,' a scientific field studying the effects of microbial balance on our body, Bulgari's included 24 billion CFU (colony-forming units per 1g of product) of live probiotics, establishing itself as the premium fermented milk with the highest content in Korea.

Other ingredients used in Bulgari's also undergo rigorous screening. Patent materials designed to promote beneficial bacteria growth and improve total intestinal flora are blended, and only ingredients derived 100% from natural foods are used. The company also emphasizes its special care in making healthy fermented milk by not using any sugar, coloring agents, or synthetic flavorings.

Recognized for such strict quality control achievements, Bulgari's won the gold medal for five consecutive years this year in the food category at the international quality competition 'Monde Selection.' Started in 1961 in Brussels, Belgium, Monde Selection receives over 3,000 products from 92 countries and selects excellent brands in each field after 3 to 4 months of evaluation.

Launched in 1991, Bulgari's has established itself as a national brand in the fermented milk market with cumulative sales exceeding 3.2 billion bottles over 32 years. In addition to the yogurt-type fermented milk products, it has expanded its consumer base across various age groups, including the MZ generation (Millennials + Generation Z), by introducing lactose-free 'Lacto-Free' and 'Greek products' that remove moisture and retain only protein solids.