Yesbee, Full-Scale Entry of K-Brand into Japan

Expansion of Offline Distribution and Online Channels Including Rakuten and Amazon

IONCO Korea Co., Ltd., operating the YesBee platform, is achieving consecutive successes in its businesses in Japan and the United States. First, in Japan, its main market this year, attention is focused on the offline business expansion of the newly launched Lilybyred, following the existing K-beauty brand FORENCOS. Additionally, by opening brand stores consecutively on Rakuten, Japan's largest distribution platform, and Amazon after Qoo10, the company is driving sales growth.

YesBee has been actively entering the Japanese market since the second half of 2021 by signing partnership agreements with solid local partners. Even in the early stages of the business, it placed K-beauty products in prestigious offline stores including LOFT, PLAZA, Shop-in, It’s Demo, and Ainz&Tulpe. This year, the new distribution brand Lilybyred has been progressing smoothly, aiming to enter 1,000 stores by the end of the year, starting with 300 PLAZA and Ainz&Tulpe stores in September, just three months after launching offline sales.

Following the offline market in Japan, the company is also intensifying its efforts to capture the online market. Lilybyred’s competitiveness has already been proven numerically through its official store on Qoo10. Furthermore, with the official store openings on Rakuten and Amazon on October 15, the company plans to accelerate maximizing online sales. Through cooperation between YesBee and the brand companies, sales are expected to rise sharply, supported by strong product sales in both online and offline markets in Japan and the growing momentum of the K-trend.

Moreover, YesBee is expanding its business not only in Japan but also globally through its platform, reaching buyers in 130 countries. Recently, with business expansion in the United States, it has signed supply contracts with new medium and large buyers and distributors, including cosmetics and music albums, and expects the scale to further increase from the end of the year.

Rather than a simple general distribution business, YesBee provides a one-stop service covering the entire export process including distribution, sales, logistics, marketing, and customer service. Recognizing that conventional overseas business models have relied on specialized vendors, it is proposing a new form of overseas expansion. The plan is to maximize the unique value and sales of brands by integrating branding and marketing into a single content beyond mere product export and sales.

Currently, YesBee directly manages overseas sales channel operations, SNS management, casting, seeding, influencer marketing, and offline marketing, while developing customized services suitable for brand companies and manufacturers.

A YesBee representative stated, “Thanks to the restructuring of YesBee’s business areas and the global business expansion in Japan and the United States, the feasibility of achieving profitability, which was the goal at the beginning of this year, is increasing.”