E-Land Kim's Club NC Yatap Branch Opens 'Kim's Oasis 2nd Branch'

"Kim's Oasis Online Mall and First Store to Continue Popularity"

Eland Kims Club announced on the 16th that it opened the second offline store of 'Kims Oasis' on the 14th as a shop-in-shop at Kims Club NC Yatap branch.

Kims Oasis 2nd branch opened in a shop-in-shop format at Kims Club NC Yatap branch
[Photo by E-Land Kims Club].

Kims Oasis is a joint brand launched through a partnership between Eland Retail and Oasis Market. The first offline store was opened at Kims Club Gangnam branch in August last year, and since October of the same year, the online platform has been operated together.

The second Kims Oasis store, introduced about 1 year and 2 months after the first store opened, has expanded its size and number of products by about twice compared to the first store. The synergy with Oasis Market has been proven as the number of visitors to the first Kims Oasis store increased to an average of 3,000 per day and sales stabilized, broadening customers' choices even further.

The second Kims Oasis store, located on the basement level 1 of Kims Club NC Yatap branch, spans 185㎡ and consists of about 1,000 eco-friendly products that do not overlap with existing Kims Club products. Since it is located in a large supermarket with high foot traffic, the store prepared about twice as many meat products compared to the existing store.

Along with the increase in store visitors, sales at the Kims Oasis online mall have also steadily grown. Last month’s sales of Kims Oasis, which celebrated its first anniversary in October, rose 207% compared to the previous year. It is explained that cost-effective products are popular both at Eland Kims Club and Kims Oasis. Cost-effective rice 'Iroun Rice' discovered directly by Kims Club’s professional MDs, Kims Club’s private brand (PB) 'Off Price Toilet Paper', and 'Off Price Aldan Balm' are gaining popularity.

An official from Eland Kims Club said, "With the opening of the second store, customers can now find both Kims Club products and Oasis Market products not only online but also offline," adding, "We will continue to create synergy with Oasis Market and provide customers with better food at reasonable prices."