Shinsegae Live Shopping announced on the 16th that it will introduce the premium classic brand ‘Ellaconic’ starting from the 17th.
Ellaconic is a brand that originated from Shinsegae Department Store and aims for a classic old money look. It is a premium clothing line featuring sophisticated materials and luxurious patterns, directly planned by Shinsegae Live Shopping using its license to create styles that customers desire.
Ellaconic plans to sequentially release items such as knits, dresses, and coats with stylish patterns and colors. The items are designed to naturally match each other, allowing customers to layer them effortlessly while maintaining an elegant silhouette.
Shinsegae Live Shopping expects this launch to establish a differentiated ‘Fashion Shinsegae’ image alongside the successful establishment of its existing fashion PB brands, Edited and Bluefit.
Shinsegae Live Shopping leads the premium fashion market in the industry through over 20 trendy fashion brands. Especially this fall season, it plans to more than double the exclusive PB inventory including Ellaconic compared to last year, and operate fashion-specialized programs hosted by top shopping hosts such as Seo Arang and Lee Minwoong, aiming to grow further as a fashion channel that meets customer needs.
Kang Seongjun, Executive Director in charge of Broadcast Products 2 at Shinsegae Live Shopping, said, “Shinsegae Live Shopping secures competitiveness by introducing products with department store-level high value to customers,” and added, “We will continue to introduce high-quality excellent brands to establish Shinsegae Live Shopping as a fashion channel.”
The first products introduced by Ellaconic include a check wool jacket, soft tension-up pants, and a 100% cashmere knit pullover, which will be available for about two hours starting at 8:30 AM on the 17th on ‘Seo Arang’s Ashora’ program.
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