Pet Supplies as Safe as Baby Products... Butter & Cheese Launches 3 Types of Cat Tofu Litter
The First Touch, a high-end hygiene product manufacturer known for Penelope baby wipes and Liberty sanitary pads, is entering the pet supplies market.
On the 16th, The First Touch announced the launch of ‘BUTTER&CHEESE,’ a pet life care brand dedicated to the healthy companionship of pet families.
In an era where 15 million people in Korea are raising pets, the number of 'Petfamjok' (a compound of Pet and Family), who care for their pets like children and consider them family members, is steadily increasing. The First Touch has declared its entry into the pet market with the ambition to offer pet products as trustworthy as baby products, tailored to the standards of Petfamjok.
The newly introduced ‘BUTTER&CHEESE Tofu Cat Litter Thin’ is made from carefully selected healthy natural peas processed at high temperatures into pea fiber. It features fine particles preferred by cats, with an ultra-thin 2mm thickness, providing a light and soft feel that protects sensitive paw pads.
To prevent desertification that lowers the quality of life for pet families and to minimize dust that causes eye discharge and sneezing in cats, a high-density production method is used to densely fill each sand particle. It enhances deodorizing effects through rapid absorption and has strong clumping power, forming solid clumps immediately after use, while easily dissolving in cold water for convenient disposal.
Available in three scents?‘Original Scent’ with the savory aroma of soybean pulp, refreshing ‘Green Tea Scent,’ and soothing ‘Lavender Scent’?customers can choose according to their preference. The vacuum compression packaging method prevents breakage during shipping and transport and blocks moisture to maintain optimal condition.
A representative from Butter&Cheese stated, “Just as parents care for their children, we plan to focus on product safety and quality by applying our expertise in baby product manufacturing to ensure that pets, who have become family members, grow up healthy. We will expand our product categories as a brand that cares for the health of the daily lives of all pet families, beyond simply providing convenience for pets.”
Meanwhile, The First Touch is accelerating diversification into new businesses to establish itself as a total daily necessities specialist, based on 14 years of experience manufacturing baby wipes, diapers, and sanitary pads without a single safety controversy.
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