Emart Launches 4th Product of Year-Round Price Stability Project 'The Limited'

Emart announced on the 11th that it will launch the 4th phase of its year-round project 'The Limited' starting from the 12th.

Emart announced that the 4th product of the year-round price stabilization project 'The Limited' will be released starting from the 12th.
[Photo by Emart]

The 4th phase of The Limited includes a total of 54 items, consisting of 26 processed foods, 7 fresh products, 19 daily necessities, 1 toy, and 1 home appliance. Emart explained that they planned 'retro' products from popular brands within each category to evoke nostalgia, fun, and price advantages.

The 4th phase of The Limited was prepared mainly with convenience foods in response to the increased demand for home-cooked meals due to high inflation. Representative items include 'CJ Spam Classic Retro Edition' and 'Harim Yonggari Chicken Retro Edition.'

Emart also re-released a limited quantity of four types of Mimi and Juju dolls, which were popular in the 1980s and 1990s but discontinued. The collection includes 'We Are Best Friends Mimi & Anna,' 'Juju and the Star is Born,' and 'Juju on the First Snowy Day.'

In line with the kimchi-making season, Emart also released some related products as part of The Limited 4th phase. Peeled garlic and pears are offered at discounted prices, reportedly up to 20% cheaper than market prices. Additionally, rubber gloves and kimchi containers were also launched as The Limited products.