Silent Agency Response to Truck Protest... Eventually Resorting to Print Ads
Solo Activities Without Bundle Appearances and Demand for Professional Management
Fans of singer Kim Ho-joong, who are in conflict with his agency, have gone so far as to place protest advertisements in newspaper pages. Since September, they have demanded improvements in the agency's management, which they deem lacking in professionalism, through written statements and truck protests, but seeing no clear response, they appear to have chosen to take out print advertisements.
On the 4th, Kim Ho-joong's fans stated through advertisements in the Chosun Ilbo and Ilgan Sports newspapers, "Sangsang Entertainment, the agency of singer Kim Ho-joong, must make clear and specific promises in response to the fans' statements."
Through the advertisement, Kim Ho-joong's fans made the following demands. First, they urged that future schedules with other artists under the same agency be separated to guarantee solo activities without bundled appearances.
According to them, out of 31 schedules Kim Ho-joong had this year, 22 were with other artists from the agency, accounting for over 70%. Fans explained that since Kim Ho-joong's discharge from military service, most of his schedules have included agency artists, causing significant dissatisfaction among fans.
Next, they demanded the expansion of the fan base through professional management and active investment, as well as the development and marketing of content that meets fans' demands.
They claimed that the agency ignores fans' requests to develop content, neglects the official YouTube channel, and lacks promotion for concerts and music, insisting that a professional management team be formed.
In their statement, Kim Ho-joong's fans said, "The feedback we want is not vague evasive notices like 'We will consider it in future activities' or cowardly answers using the artist as a shield," and demanded, "Present concrete implementation plans."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
