Abko, a new life platform specialized company centered on gaming gear, announced on the 25th that it has strengthened its online and offline distribution network, focusing on large shopping malls.
Abko's representative gaming gear brands, such as HACKER and COX, have now been listed on most domestic online malls, welfare malls, and card company malls. By diversifying online sales channels including Coupang, Naver, Auction, Gmarket, 11st, Lotte ON, SSG.com, Wemakeprice, TMON, and Kakao Gift, customer purchasing convenience has been enhanced.
On the offline side, differentiated products are also being introduced as new private brand (PB) items exclusively for large marts. As of June, Abko has been listed in more than 600 offline stores including E-mart, Homeplus, Hi-Mart, Costco, and E-mart Traders.
The home appliance brand OHELLA, which previously focused mainly on its own mall sales, is expanding its presence into major online shopping malls, large marts, bookstores, duty-free shops, and home shopping channels. Various distribution channels are being developed, including collaboration marketing with major influencers.
An Abko representative stated, “We are expanding touchpoints with consumers through various marketing activities such as PB product planning and home shopping entry,” adding, “By expanding distribution channels across all online and offline routes, we will further increase our market share as the No.1 gaming gear brand in Korea.”
He continued, “We are strengthening our foundation in smart school device charging storage cabinets centered on the gaming gear division, as well as in various fields of home appliances,” and said, “This year, especially in the smart school device charging storage cabinet sector, we expect to create new business opportunities and enhance competitiveness.”
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