Enjoy Surfing, Trekking, and Riding in Hainan Sanya!

Hainan Province Sanya City Tourism Presentation Held
"Actively Promote Visa-Free System to Increase Visit Rate"

"Sanya, with its diverse colors, has been one of the most beloved tourist destinations in China among Koreans, and its potential for future development is limitless."

The Sanya Tourism Development Bureau of Hainan Province, China, held a Sanya City tourism briefing on the 15th at the Nanshan Hyatt Hotel, inviting major travel agencies and media representatives.
[Photo by Sanya Tourism Development Bureau]

At the tourism briefing for Sanya City, Hainan Province, China, held on the 15th at the Hyatt Hotel in Namsan, Seoul, Ye Jarin, Director of the Sanya Tourism Development Bureau, promoted various tourism resources of Sanya City and made this statement.

On this day, the Sanya Tourism Development Bureau of Hainan Province, China, held a tourism briefing by inviting major travel agencies and media representatives. About 100 people, including officials from the Sanya Tourism Development Bureau, major domestic travel agencies, and media representatives, attended the event to share various preparations and support measures by Sanya for the development of the newly reopened tourism market after COVID-19.

Sanya, located in the southern part of Hainan, formerly known as Hainan Island, along with Haikou in the north, is one of China’s representative resort destinations favored by Europeans and Koreans alike. It is especially popular among family travelers enjoying luxury resorts and golf travelers playing rounds at world-class golf courses.

Among the major tourism companies in Sanya attending the event, Kwon Soonhwan, CEO in charge of the Korean GSA (general sales agent) for Mangrove Resort, which is the most widely known to Koreans, explained in his presentation, "We are making continuous efforts in various areas such as staff service training, maintaining clean room conditions, and renewing facilities within the resort to enhance satisfaction for Korean customers, who have higher expectations than those from any other country." He added, "We are not stuck in the memories of Sanya’s once-glorious tourism boom, and Mangrove Resort will play a central role in the new leap forward of the newly opened Sanya travel market," explaining the efforts of local companies.

Director Ye Jarin stated, "If we actively promote the significant advantage of the current visa-free system and strengthen support measures for various travel agencies in Korea, along with the release of new products introduced alongside existing best-seller products, Sanya can quickly increase the visit rate of Korean travelers by competing with neighboring markets such as Vietnam and other Southeast Asian countries," forecasting the outlook.