Pohang City is joining hands with Lotte ON to expand sales channels for excellent local agricultural, marine, and specialty products.
On the 19th, Pohang City signed a business agreement with Lotte Shopping E-Commerce Division in the city hall's medium conference room.
On the 19th, the city signed a business agreement with Lotte Shopping's E-commerce Division, a leader in the domestic online shopping market, at the city hall's medium conference room to expand sales channels for local agricultural, marine, and specialty products.
The signing ceremony was attended by key officials from both sides, including Vice Mayor Kim Nam-il and Kim Jang-gyu, Head of Sales at Lotte ON. Through this agreement, both parties agreed to cooperate in discovering Pohang's excellent agricultural, marine, and specialty products and strengthening marketing efforts to increase farmers' income.
The main areas of cooperation include ▲ pioneering sales channels and revitalizing marketing for Pohang's agricultural, marine, and specialty products in major cities ▲ listing 'excellent agricultural and specialty products' on the online mall and establishing and operating a Pohang Pavilion ▲ discovering outstanding agricultural, marine, and specialty products ▲ cooperating to revitalize the local economy through initiatives such as the Hometown Love Donation Program ▲ promoting consumption of Pohang's excellent agricultural, marine, and specialty products.
Kim Jang-gyu, Head of Sales at Lotte ON, said, “We have been striving to discover and commercialize agricultural, marine, and specialty products to introduce excellent products to customers. Starting with this business agreement, we will do our best to help expand sales channels for Pohang's excellent agricultural, marine, and specialty products and increase farmers' income.”
Vice Mayor Kim Nam-il stated, “We plan to promote Pohang's excellent agricultural, marine, and specialty products nationwide by pioneering sales channels in the rapidly growing online market. We will continue to strengthen mutual cooperation to enhance the Pohang brand value and revitalize the local economy by supplying safe and fresh food.”
Pohang City has been actively marketing to expand sales channels for the online shopping mall 'Pohang Market' and increase farmers' income through E-commerce activation, building an online luxury brand pavilion, and conducting live commerce. As a result, as of September, it has recorded sales of 600 million KRW for two consecutive years.
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