Half of Women in 2050 Say They Buy 2-4 Clothing Items Per Quarter

53.7% Purchase 2-4 Items Within 3 Months
'Design' Most Important When Buying

More than half of women in their 20s to 50s purchase about 2 to 4 clothing items per quarter.

According to a clothing consumption survey conducted by the Korea Federation of Textile Industries on domestic female clothing consumers aged 20 to 50, 53.7% of respondents answered that they purchased 2 to 4 clothing items in the past three months. Following that, 32.3% of respondents said they bought one item during the same period, with 12.1% purchasing 5 to 9 items, and 2.0% buying 10 or more.

When asked about the clothing purchase cycle, 40.3% replied that they buy at least once every two months. This figure is 11.5 percentage points higher compared to the overall clothing buyers (28.8%). On the other hand, among female clothing buyers, 8.7% said they purchase once a year, which is 4.8 percentage points lower than the overall buyers (13.5%), indicating that female clothing buyers tend to have a relatively shorter purchase cycle compared to other clothing buyer groups.

The average spending per purchase was highest in the 50,000 to less than 100,000 KRW range at 32.9%, followed by under 50,000 KRW (24.8%), 150,000 KRW or more (24.2%), and 100,000 to less than 150,000 KRW (18.1%). Among female clothing buyers, the proportion who spend less than 50,000 KRW per purchase was 2.7 percentage points higher than the overall clothing buyers, while the proportion spending 150,000 KRW or more was 3.3 percentage points lower. This suggests that although female clothing buyers purchase more frequently, they do not spend a large amount of money on each purchase.

When female clothing buyers were asked about the most important factors they consider when purchasing clothing, more than 4 out of 10 (44.3%) ranked design as their top priority. In particular, preferences were high for ‘comfortable design when worn’ (23.5%), ‘basic design that is easy to coordinate anywhere’ (21.5%), and ‘designs that are not subject to trends and can be worn for a long time’ (20.8%). This indicates a preference for comfortable and widely wearable basic designs rather than original and trendy designs reflecting the latest styles. The next priorities were price (22.1%), comfort (14.8%), and material/finish (10.1%), while the proportion of respondents who considered brand important was relatively low at 4.0%.