Lotte Castle River Park Signature On-Site Commercial Facility Sales Promotion Center Opens on September 8

Intense Pre-Sale Competition Expected Due to High Investment Scarcity Value

Lotte Construction opened the sales promotion center for the ‘Lotte Castle River Park Signature Commercial Facilities within the Complex’ scheduled to be supplied in Jayang-dong, Gwangjin-gu, Seoul on the 8th.

Recently, real estate transactions have been active nationwide, including Seoul and the metropolitan area, and buyer sentiment is rapidly recovering. With the peak sales season of September approaching, about 42 apartment complexes totaling approximately 32,000 households are expected to be supplied nationwide this month alone. This volume is about 52% higher than the 21,337 households supplied in September last year.

As housing sales become more active, the supply of commercial facilities within complexes is also increasing. This is because they can stably secure a resident-centered demand base, have relatively lower risks in generating profits, and compared to commercial facilities located in business districts, sales are evenly distributed throughout the week, enabling stable operation all year round.

Accordingly, Lotte Construction plans to supply 6 units out of a total of 64 units in 7 buildings of the ‘Lotte Castle River Park Signature Commercial Facilities within the Complex’ for general sale.

The ‘Lotte Castle River Park Signature Commercial Facilities within the Complex’ can exclusively secure a fixed demand from a large complex of 878 households, and the number of households within a 1 km radius reaches approximately 23,000. It also boasts a unique location encompassing Seongsu commercial district, a new hot place in Seoul where shopping, cultural facilities, and business districts gather. It is expected to naturally absorb the floating population visiting the Seongsu hot place.

It is also important to consider the various development projects underway centered around the ‘Lotte Castle River Park Signature Commercial Facilities within the Complex.’ The complex is located where the Konkuk University commercial district, formed mainly around dining, the Seongsu commercial district known as Korea’s Brooklyn, and the Ttukseom Amusement Park commercial district, focused on families and visitors, intersect. Various development projects such as the Jayang 4-dong Rapid Integrated Planning are planned. If Seoul’s actively promoted Han River Gondola and Han River Renaissance 2.0 projects proceed successfully, the local commercial districts are expected to be greatly influenced.

To maximize the advantages of these location conditions, the ‘Lotte Castle River Park Signature Commercial Facilities within the Complex’ are designed as street-type stores open on all four sides. The commercial buildings surround the residential complex of 878 households, providing excellent accessibility from both inside and outside the complex and boasting outstanding visibility. Additionally, it is designed with a high ceiling height of 4.5 meters to allow for various MD configurations, maximizing openness and expandability.

In particular, Building 1, planned for general sale, is located in front of the complex and is the entrance commercial area of an alley market connected to a traditional market with a 50-year history, a food alley, and a park, allowing active inflow of external customers. Building 7 is also adjacent to the Seongsu commercial district, expected to sufficiently absorb demand from nearby office workers and local residents.

Among the total 64 commercial units within the complex, only 6 units are supplied, making the ‘Lotte Castle River Park Signature Commercial Facilities within the Complex’ highly valuable for investment due to scarcity. As these are compound facilities, they are exempt from existing real estate regulations and allow unlimited resale, anticipating fierce competition in sales.

The sales promotion center for the ‘Lotte Castle River Park Signature Commercial Facilities within the Complex’ is located in Jayang-dong, Gwangjin-gu, Seoul, and from September 8 to 10, the first three days after the center opens, an event is held where visitors who make a reservation in advance and visit the center will receive a gift.