Yanolja Cloud member company Yanolja F&B Solution announced on the 8th that it will newly launch the 'Delivery QR Accumulation Service' through the data-based customer management solution 'Dodo Point.'
With this new service launch, Yanolja F&B Solution expands the reward scope, which was previously provided only to offline store visitors, to online and phone order customers, enhancing customer convenience and benefits. Online and phone order customers can easily accumulate rewards by scanning the QR receipt provided with the delivery on their mobile devices.
Yanolja F&B Solution broadens the data accumulation range to include delivery order customers as well as store visitors, supporting more precise customer-tailored marketing activities for each business operator. It provides management reports based on all sales data generated at business sites such as store visits and deliveries, and plans to establish customized marketing strategies based on this to secure loyal customers and improve revisit rates. Along with this, Yanolja F&B Solution intends to continuously advance the Dodo Point solution functions to support clients' digital transformation and customer-tailored digital marketing activities.
Kim Jeongseop, CEO of Yanolja F&B Solution, said, "Through the 'Dodo Point Delivery QR Accumulation Service,' we will provide an innovative customer experience while supporting optimized marketing for business operators based on expanded high-quality data insights. We will continuously explore various ways to help improve management efficiency not only in F&B establishments but also in offline retail sites."
Meanwhile, Dodo Point is a customer management solution that supports reward accumulation along with data-based customer analysis and customized marketing. As of this year, it provides business operators with various insights such as customer-tailored sales strategies and short- and long-term operation plans based on an average of over 5.7 million accumulation data entries per month. Yanolja F&B Solution has also launched a delivery order-only pricing plan so that Dodo Point can be used without burden, including the Delivery QR Accumulation Service, even in delivery-specialized stores.
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